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Most importantly, it means that we can focus entirely on improving Pushbullet because that’s how Pushbullet will grow. At that time, features that require a Pro account will no longer be available to free users. You can sign up for a Pro account right now, but accounts will not be charged until December 1st. You should upgrade because you want a great app to continue to get better. You should upgrade because you like that Pushbullet supports end-to-end encryption and respects your privacy. Or because you want us to continue to improve features like Universal copy & paste and SMS on your computer. Or because you want to ensure that we continue to add more features and support for more platforms. You should upgrade because you want the benefits of a Pushbullet Pro account.
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Since Pushbullet must support itself, we want to do that by having you as our customer. We never want to hurt the Pushbullet experience with ads or betraying your trust by selling your data. We could have kept Pushbullet completely free, following the path of many free services by showing ads and selling data to make money. Pushbullet costs money to run so the question is, how should Pushbullet pay its bills? We have chosen optional paid accounts because we believe this ensures the best Pushbullet for everyone. Some previously free features do now require a Pro account. Pushbullet Pro is an optional premium account that has features not available to free Pushbullet accounts.
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